Celebrating 80 years of the first superstar of Indian Cinema, “Babumoshai” journeys us through the 12 iconic songs of Rajesh Khanna but with a contemporary twist. A remix of the originals, the photoshoot captures the characters of these songs in the present world and aims at capturing the very essence of the man who redefined the term “Superstar” for every Indian till date.
Arya Raj - Photographer, Makeup Artist
Priteesh Barik - Photographer, Location Scout
Sucharita Basu - Photographer, Creative Director
Taksh Sethi - Stylist, Makeup Artist
Vartika Bhardwaj - Creative Director, Research Supervisor
Vrinda Goel - Content Writer, Set Coordinator
Here we have a series of 12 photographs following the above theme to create
a fashion calendar meant to be pitched to Spotify.
Mere sapno ki rani kab aayegi tu?
The month of beginnings, optimism and bittersweet nostalgia, January is perfectly encapsulated by the playfulness and optimistic romantic approach of the song.
Gulabi aankhein jo teri dekhi, sharabi ye dil ho gaya.
The month of romance and approaching spring, gardens filled with roses and hearts filled with love, "Gulabi Aankhein" incorporates the sweet romantic endeavors carried out in pursuit of love.
Hey jai jai Shiv Shankar, kaanta lage na kankar.
March is the month of overflowing enthusiasm and vibrant vigor. The month of Holi in India, Jai Jai Shiv Shankar perfectly fit the criteria to the song of March.
Zindagi ek safar hai suhana, yahan kal kya ho kisne jaana.
Approaching summer, rising temperatures, and sunny days, April is all about looking at the brighter side of life. Alongside the obvious connotation of the lyrics "Zindagi ek safar hai suhana", the original video has the same vibe as well.
O mere dil ke chain, chain aaye mere dil ko dua keejiye.
Sunlit mornings and vibrant colors, May is one of those months where romance buds as couples go hand in hand to enjoy the summer air. This
wave of unbridled romance resonates with the song "O mere dil ke chain".
wave of unbridled romance resonates with the song "O mere dil ke chain".
Roop tera mastana pyar mera deewana, bhool koyi humse na ho jaye.
The beginning of monsoon, drizzling rain that soothes the body, soaked romantic evenings is what June stands for. It perfectly captures the sexual tension of Roop Tera Mastana.
Bheegi bheegi raton mein, meethi meethi baton mein, aisi barsaton mein kaisa lagta hai?
The peak of monsoon, where thunderous rains leave you drenched, is what June is all about. Hence, the perfect month for this song.
Zindagi kaisi hai paheli, haai; kabhi toh hasaaye, kabhi yeh rulaaye.
The decline of monsoon into much more calmer and static evenings, august is a transition month where many people experience mid year blues. The ambience of the month matches the vibe of the song.
Ye shaam mastaani, madahosh kiye jaaye, mujhe dor koi khinche, teri or liye jaaye.
As the monsoons end and the year steps towards autumn, September strokes your hair as you enjoy the days beginning to get shorter and sunsets even more momentary. Hence, Yeh Shaam Mastani encapsulates the fleeting time of September.
Kuchh to log kahenge, logon ka kaam hai kehnaa.
October marks the advent of Autumn, withered leaves falling off of frail branches, colder evenings and an ever-prevailing gloom in the air. October makes you question things which are synonymous to what the song is about.
Mere dil mein aaj kyaa hai, tu kahe to main bataa dun.
November is the month of bittersweet nostalgia. The month engulfs you in a longing to hold on to the memories of the months gone by. This longing echoes effectively with the longing represented in the song.
Duniyaa men, logon ko, dhokhaa kabhi ho jaataa hai.
By celebrating a year well spent and welcoming a new canvas to continue painting our stories, Duniya Mein Logo Ko has a celebratory vibe that corresponds to the celebratory aura of December.
Thank you for reading!
This project has been executed as a part of the Studio Photography module, Semester 5, Department of Fashion Communication, National Institute of Fashion Technology, Delhi.
